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            <itunes:name>Novo Nordisk</itunes:name>
            <itunes:email>webmaster@novonordisk.com</itunes:email>
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            <title>Novo Nordisk 90th Anniversary: Defining moments</title>
            <link>http://video.novonordisk.com/photo/7772789</link>
            <description>&lt;p&gt;This film depicts some of the defining moments that have shaped Novo Nordisk during its 90 years of history to become who we are today.&lt;br&gt;
It describes the journey to change diabetes that started with the first insulin production in the 1920-ies and which will soon be facing a global challenge of half a billion people with diabetes.&lt;br&gt;
The film has been produced to commemorate the first Novo Nordisk insulin that was brought to the market 90 years ago.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.novonordisk.com/photo/7772789"&gt;&lt;img src="http://video.novonordisk.com/7718125/7772789/4ecce2e7555b1cec3895ed5ccea2c7dc/standard" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Mon, 04 Mar 2013 10:02:07 GMT</pubDate>
            <media:title>Novo Nordisk 90th Anniversary: Defining moments</media:title>
            <itunes:summary>This film depicts some of the defining moments that have shaped Novo Nordisk during its 90 years of history to become who we are today.
It describes the journey to change diabetes that started with the first insulin production in the 1920-ies and which will soon be facing a global challenge of half a billion people with diabetes.
The film has been produced to commemorate the first Novo Nordisk insulin that was brought to the market 90 years ago.</itunes:summary>
            <itunes:subtitle>This film depicts some of the defining moments that have shaped Novo Nordisk during its 90 years of history to become who we are today.
It describes the journey to change diabetes that started with the first insulin production in the 1920-ies and which will soon be facing a global challenge of half a billion people with diabetes.
The film has been produced to commemorate the first Novo Nordisk insulin that was brought to the market 90 years ago.</itunes:subtitle>
            <itunes:author>Novo Nordisk</itunes:author>
            <itunes:duration>11:20</itunes:duration>
            <media:description type="html">&lt;p&gt;This film depicts some of the defining moments that have shaped Novo Nordisk during its 90 years of history to become who we are today.&lt;br&gt;
It describes the journey to change diabetes that started with the first insulin production in the 1920-ies and which will soon be facing a global challenge of half a billion people with diabetes.&lt;br&gt;
The film has been produced to commemorate the first Novo Nordisk insulin that was brought to the market 90 years ago.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.novonordisk.com/photo/7772789"&gt;&lt;img src="http://video.novonordisk.com/7718125/7772789/4ecce2e7555b1cec3895ed5ccea2c7dc/standard" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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            <category>90</category>
            <category>90th</category>
            <category>anniversary</category>
            <category>changing</category>
            <category>defining</category>
            <category>diabetes</category>
            <category>haemophilia</category>
            <category>hemophilia</category>
            <category>history</category>
            <category>insulin</category>
            <category>moments</category>
            <category>nordisk</category>
            <category>novo</category>
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        <item>
            <title>Interview with the lead designer behind NovoPen(r) 5, Ramin Nateghi-Elahi</title>
            <link>http://video.novonordisk.com/photo/6473164</link>
            <description>&lt;p&gt;The lead designer behind the NovoPen® 5, Ramin Nateghi-Elahi, Novo Nordisk, explains the aim to heighten the safety of insulin treatment by integrating a memory function into the injection pen that reminds the patient whether a dose has been taken or not. This helps the patient to avoid missing an injection leading to uncontrolled blood sugar levels or overdosing insulin, which may have severe consequences.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.novonordisk.com/photo/6473164"&gt;&lt;img src="http://video.novonordisk.com/4959050/6473164/9cebaf153f0b2c3278ff70155a72c480/standard" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.novonordisk.com/photo/6473164</guid>
            <pubDate>Mon, 02 Jul 2012 09:00:00 GMT</pubDate>
            <media:title>Interview with the lead designer behind NovoPen(r) 5, Ramin Nateghi-Elahi</media:title>
            <itunes:summary>The lead designer behind the NovoPen® 5, Ramin Nateghi-Elahi, Novo Nordisk, explains the aim to heighten the safety of insulin treatment by integrating a memory function into the injection pen that reminds the patient whether a dose has been taken or not. This helps the patient to avoid missing an injection leading to uncontrolled blood sugar levels or overdosing insulin, which may have severe consequences.</itunes:summary>
            <itunes:subtitle>The lead designer behind the NovoPen® 5, Ramin Nateghi-Elahi, Novo Nordisk, explains the aim to heighten the safety of insulin treatment by integrating a memory function into the injection pen that reminds the patient whether a dose has been taken or not. This helps the patient to avoid missing an injection leading to uncontrolled blood sugar levels or overdosing insulin, which may have severe consequences.</itunes:subtitle>
            <itunes:author>Novo Nordisk</itunes:author>
            <itunes:duration>00:49</itunes:duration>
            <media:description type="html">&lt;p&gt;The lead designer behind the NovoPen® 5, Ramin Nateghi-Elahi, Novo Nordisk, explains the aim to heighten the safety of insulin treatment by integrating a memory function into the injection pen that reminds the patient whether a dose has been taken or not. This helps the patient to avoid missing an injection leading to uncontrolled blood sugar levels or overdosing insulin, which may have severe consequences.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.novonordisk.com/photo/6473164"&gt;&lt;img src="http://video.novonordisk.com/4959050/6473164/9cebaf153f0b2c3278ff70155a72c480/standard" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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            <category>(r)</category>
            <category>5</category>
            <category>Award</category>
            <category>Design</category>
            <category>Dot</category>
            <category>Nordisk</category>
            <category>Novo</category>
            <category>NovoPen</category>
            <category>R&amp;D</category>
            <category>Red</category>
            <category>and</category>
            <category>device</category>
            <category>function</category>
            <category>injection</category>
            <category>insulin</category>
            <category>medical</category>
            <category>memory</category>
            <category>patient</category>
            <category>pen</category>
            <category>safety</category>
            <category>security</category>
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        <item>
            <title>Searching for the 'holy grail' in insulin treatment</title>
            <link>http://video.novonordisk.com/photo/6463590</link>
            <description>&lt;p&gt;Scientific Director of Diabetes Biology, Erica Nishimura, shows us how she takes ‘little steps every day…’ towards the next scientific breakthrough in diabetes care. For Erica, it is the brainstorming in multi-disciplinary teams and reaching out to external experts in the field that gives her the insight she needs to move her research closer to the goal of finding the ultimate therapeutic insulin that only lowers blood glucose when necessary.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.novonordisk.com/photo/6463590"&gt;&lt;img src="http://video.novonordisk.com/4959050/6463590/f030c28b0fda59fd7bae2529f25eb87f/standard" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.novonordisk.com/photo/6463590</guid>
            <pubDate>Mon, 25 Jun 2012 12:20:13 GMT</pubDate>
            <media:title>Searching for the 'holy grail' in insulin treatment</media:title>
            <itunes:summary>Scientific Director of Diabetes Biology, Erica Nishimura, shows us how she takes ‘little steps every day…’ towards the next scientific breakthrough in diabetes care. For Erica, it is the brainstorming in multi-disciplinary teams and reaching out to external experts in the field that gives her the insight she needs to move her research closer to the goal of finding the ultimate therapeutic insulin that only lowers blood glucose when necessary.</itunes:summary>
            <itunes:subtitle>Scientific Director of Diabetes Biology, Erica Nishimura, shows us how she takes ‘little steps every day…’ towards the next scientific breakthrough in diabetes care. For Erica, it is the brainstorming in multi-disciplinary teams and reaching out to external experts in the field that gives her the insight she needs to move her research closer to the goal of finding the ultimate therapeutic insulin that only lowers blood glucose when necessary.</itunes:subtitle>
            <itunes:author>Novo Nordisk</itunes:author>
            <itunes:duration>02:28</itunes:duration>
            <media:description type="html">&lt;p&gt;Scientific Director of Diabetes Biology, Erica Nishimura, shows us how she takes ‘little steps every day…’ towards the next scientific breakthrough in diabetes care. For Erica, it is the brainstorming in multi-disciplinary teams and reaching out to external experts in the field that gives her the insight she needs to move her research closer to the goal of finding the ultimate therapeutic insulin that only lowers blood glucose when necessary.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.novonordisk.com/photo/6463590"&gt;&lt;img src="http://video.novonordisk.com/4959050/6463590/f030c28b0fda59fd7bae2529f25eb87f/standard" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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            <category>Collaboration</category>
            <category>Diabetes</category>
            <category>Diabetes Biology</category>
            <category>Discovery</category>
            <category>Innovation</category>
            <category>Insulin</category>
            <category>Knowledge</category>
            <category>Science</category>
            <category>Treatment</category>
        </item>
        <item>
            <title>Our portfolio</title>
            <link>http://video.novonordisk.com/photo/4976495</link>
            <description>&lt;p&gt;Mads Krogsgaard Thomsen, Executive Vice President and Chief Science Officer of Novo Nordisk, discusses how innovation drives our portfolio. A unique combination of chemical and protein engineering competencies allows our scientists to design new treatments that address the unmet needs of people living with chronic diseases like diabetes, haemophilia and autoimmune inflammatory diseases.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.novonordisk.com/photo/4976495"&gt;&lt;img src="http://video.novonordisk.com/4959050/4976495/a2430f7164ae1ef41f7ccba879e16741/standard" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Mon, 07 May 2012 11:01:57 GMT</pubDate>
            <media:title>Our portfolio</media:title>
            <itunes:summary>Mads Krogsgaard Thomsen, Executive Vice President and Chief Science Officer of Novo Nordisk, discusses how innovation drives our portfolio. A unique combination of chemical and protein engineering competencies allows our scientists to design new treatments that address the unmet needs of people living with chronic diseases like diabetes, haemophilia and autoimmune inflammatory diseases.</itunes:summary>
            <itunes:subtitle>Mads Krogsgaard Thomsen, Executive Vice President and Chief Science Officer of Novo Nordisk, discusses how innovation drives our portfolio. A unique combination of chemical and protein engineering competencies allows our scientists to design new treatments that address the unmet needs of people living with chronic diseases like diabetes, haemophilia and autoimmune inflammatory diseases.</itunes:subtitle>
            <itunes:author>Novo Nordisk</itunes:author>
            <itunes:duration>03:27</itunes:duration>
            <media:description type="html">&lt;p&gt;Mads Krogsgaard Thomsen, Executive Vice President and Chief Science Officer of Novo Nordisk, discusses how innovation drives our portfolio. A unique combination of chemical and protein engineering competencies allows our scientists to design new treatments that address the unmet needs of people living with chronic diseases like diabetes, haemophilia and autoimmune inflammatory diseases.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.novonordisk.com/photo/4976495"&gt;&lt;img src="http://video.novonordisk.com/4959050/4976495/a2430f7164ae1ef41f7ccba879e16741/standard" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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            <category>CSO</category>
            <category>Krogsgaard</category>
            <category>MKT</category>
            <category>Mads</category>
            <category>Thomsen</category>
            <category>academic</category>
            <category>action</category>
            <category>biotech</category>
            <category>chemical</category>
            <category>competencies</category>
            <category>curves</category>
            <category>design</category>
            <category>development</category>
            <category>drug</category>
            <category>engineering</category>
            <category>innovation</category>
            <category>insulin</category>
            <category>need</category>
            <category>oral</category>
            <category>partnering</category>
            <category>profiles</category>
            <category>protein</category>
            <category>therapeutic</category>
            <category>unmet</category>
        </item>
        <item>
            <title>In Kenya, Novo Nordisk tests a new business model to improve access to insulin </title>
            <link>http://video.novonordisk.com/photo/4872851</link>
            <description>&lt;p&gt;12 April Novo Nordisk officially launched a programme to make insulin and diabetes care more accessible to poor populations. In Kenya, 250,000 people are in need of insulin out of which 80,000 are people with an annual income between 1,500-3,000 US dollars. To make insulin more affordable and accessible to this group, Novo Nordisk has in partnership with local organisations and faith-based hospitals and clinics developed a new business model that includes a streamlined supply chain and treatment centres that are closer to the patients’ homes.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.novonordisk.com/photo/4872851"&gt;&lt;img src="http://video.novonordisk.com/4465641/4872851/7bd5137b69220fc4129c4bf0c27bb103/standard" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.novonordisk.com/photo/4872851</guid>
            <pubDate>Mon, 16 Apr 2012 07:14:46 GMT</pubDate>
            <media:title>In Kenya, Novo Nordisk tests a new business model to improve access to insulin </media:title>
            <itunes:summary>12 April Novo Nordisk officially launched a programme to make insulin and diabetes care more accessible to poor populations. In Kenya, 250,000 people are in need of insulin out of which 80,000 are people with an annual income between 1,500-3,000 US dollars. To make insulin more affordable and accessible to this group, Novo Nordisk has in partnership with local organisations and faith-based hospitals and clinics developed a new business model that includes a streamlined supply chain and treatment centres that are closer to the patients’ homes.</itunes:summary>
            <itunes:subtitle>12 April Novo Nordisk officially launched a programme to make insulin and diabetes care more accessible to poor populations. In Kenya, 250,000 people are in need of insulin out of which 80,000 are people with an annual income between 1,500-3,000 US dollars. To make insulin more affordable and accessible to this group, Novo Nordisk has in partnership with local organisations and faith-based hospitals and clinics developed a new business model that includes a streamlined supply chain and treatment centres that are closer to the patients’ homes.</itunes:subtitle>
            <itunes:author>Novo Nordisk</itunes:author>
            <itunes:duration>05:05</itunes:duration>
            <media:description type="html">&lt;p&gt;12 April Novo Nordisk officially launched a programme to make insulin and diabetes care more accessible to poor populations. In Kenya, 250,000 people are in need of insulin out of which 80,000 are people with an annual income between 1,500-3,000 US dollars. To make insulin more affordable and accessible to this group, Novo Nordisk has in partnership with local organisations and faith-based hospitals and clinics developed a new business model that includes a streamlined supply chain and treatment centres that are closer to the patients’ homes.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.novonordisk.com/photo/4872851"&gt;&lt;img src="http://video.novonordisk.com/4465641/4872851/7bd5137b69220fc4129c4bf0c27bb103/standard" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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            <category>Access</category>
            <category>Bottom</category>
            <category>Insulin</category>
            <category>Kenya</category>
            <category>Pyramid</category>
            <category>accessible</category>
            <category>affordable</category>
            <category>of</category>
            <category>the</category>
            <category>to</category>
        </item>
        <item>
            <title>Insulin - En film om videnskabens sejr og sygdom og død - 1942</title>
            <link>http://video.novonordisk.com/photo/4736169</link>
            <description>&lt;p&gt;A corporate presentation film produced in 1942. Danish narration. Black and white film.&lt;/p&gt;
&lt;p style="margin-bottom: 0px;"&gt;The title in English is: Insulin - A Film About Science's Victory over Illnes and Death.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.novonordisk.com/photo/4736169"&gt;&lt;img src="http://video.novonordisk.com/4465660/4736169/d7e35051a68e1a429cfc921b93c6fcb4/standard" width="600" height="450"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.novonordisk.com/photo/4736169</guid>
            <pubDate>Tue, 27 Mar 2012 12:18:53 GMT</pubDate>
            <media:title>Insulin - En film om videnskabens sejr og sygdom og død - 1942</media:title>
            <itunes:summary>A corporate presentation film produced in 1942. Danish narration. Black and white film.
The title in English is: Insulin - A Film About Science's Victory over Illnes and Death.</itunes:summary>
            <itunes:subtitle>A corporate presentation film produced in 1942. Danish narration. Black and white film.
The title in English is: Insulin - A Film About Science's Victory over Illnes and Death.</itunes:subtitle>
            <itunes:author>Novo Nordisk</itunes:author>
            <itunes:duration>23:24</itunes:duration>
            <media:description type="html">&lt;p&gt;A corporate presentation film produced in 1942. Danish narration. Black and white film.&lt;/p&gt;
&lt;p style="margin-bottom: 0px;"&gt;The title in English is: Insulin - A Film About Science's Victory over Illnes and Death.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.novonordisk.com/photo/4736169"&gt;&lt;img src="http://video.novonordisk.com/4465660/4736169/d7e35051a68e1a429cfc921b93c6fcb4/standard" width="600" height="450"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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            <category>1942</category>
            <category>corporate</category>
            <category>documentary</category>
            <category>history</category>
            <category>image</category>
            <category>insulin</category>
            <category>laboratorium</category>
            <category>nordisk</category>
            <category>novo</category>
        </item>
        <item>
            <title>Nordisk Insulin-Laboratorium - Silent Movie 1932</title>
            <link>http://video.novonordisk.com/photo/4736263</link>
            <description>&lt;p&gt;A corporate presentation film produced in 1932.&lt;br /&gt;
Silent movie with German text screens.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.novonordisk.com/photo/4736263"&gt;&lt;img src="http://video.novonordisk.com/4465686/4736263/3b3a6cec6ed8e62a8a47052a09dac2f3/standard" width="600" height="450"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.novonordisk.com/photo/4736263</guid>
            <pubDate>Tue, 27 Mar 2012 11:57:20 GMT</pubDate>
            <media:title>Nordisk Insulin-Laboratorium - Silent Movie 1932</media:title>
            <itunes:summary>A corporate presentation film produced in 1932.
Silent movie with German text screens.</itunes:summary>
            <itunes:subtitle>A corporate presentation film produced in 1932.
Silent movie with German text screens.</itunes:subtitle>
            <itunes:author>Novo Nordisk</itunes:author>
            <itunes:duration>16:08</itunes:duration>
            <media:description type="html">&lt;p&gt;A corporate presentation film produced in 1932.&lt;br /&gt;
Silent movie with German text screens.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.novonordisk.com/photo/4736263"&gt;&lt;img src="http://video.novonordisk.com/4465686/4736263/3b3a6cec6ed8e62a8a47052a09dac2f3/standard" width="600" height="450"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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            <category>documentary</category>
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            <category>image</category>
            <category>insulin</category>
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        <item>
            <title>The challenges of developing insulin in a tablet</title>
            <link>http://video.novonordisk.com/photo/4102421</link>
            <description>&lt;p&gt;Peter Kurtzhals explains about the different types of diabetes and what kind of medicine the different patients can use. We hear about how people with diabetes have to try to control their blood sugar levels. It is difficult for patients to get started on injecting themselves with insulin, as they currently have to. Therefore an insulin tablet would be a big help for the patients. Peter Kurtzhals explains what is being done to develop such a tablet and what the challenges are.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.novonordisk.com/photo/4102421"&gt;&lt;img src="http://video.novonordisk.com/1984079/4102421/981f6005ef31469e649fd8ba08570a15/standard" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.novonordisk.com/photo/4102421</guid>
            <pubDate>Fri, 16 Dec 2011 06:00:00 GMT</pubDate>
            <media:title>The challenges of developing insulin in a tablet</media:title>
            <itunes:summary>Peter Kurtzhals explains about the different types of diabetes and what kind of medicine the different patients can use. We hear about how people with diabetes have to try to control their blood sugar levels. It is difficult for patients to get started on injecting themselves with insulin, as they currently have to. Therefore an insulin tablet would be a big help for the patients. Peter Kurtzhals explains what is being done to develop such a tablet and what the challenges are.</itunes:summary>
            <itunes:subtitle>Peter Kurtzhals explains about the different types of diabetes and what kind of medicine the different patients can use. We hear about how people with diabetes have to try to control their blood sugar levels. It is difficult for patients to get started on injecting themselves with insulin, as they currently have to. Therefore an insulin tablet would be a big help for the patients. Peter Kurtzhals explains what is being done to develop such a tablet and what the challenges are.</itunes:subtitle>
            <itunes:author>Novo Nordisk</itunes:author>
            <itunes:duration>16:34</itunes:duration>
            <media:description type="html">&lt;p&gt;Peter Kurtzhals explains about the different types of diabetes and what kind of medicine the different patients can use. We hear about how people with diabetes have to try to control their blood sugar levels. It is difficult for patients to get started on injecting themselves with insulin, as they currently have to. Therefore an insulin tablet would be a big help for the patients. Peter Kurtzhals explains what is being done to develop such a tablet and what the challenges are.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.novonordisk.com/photo/4102421"&gt;&lt;img src="http://video.novonordisk.com/1984079/4102421/981f6005ef31469e649fd8ba08570a15/standard" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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            <category>R&amp;D</category>
            <category>blood</category>
            <category>control</category>
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            <title>The history of insulin</title>
            <link>http://video.novonordisk.com/photo/4102403</link>
            <description>&lt;p&gt;The discovery and development of insulin from the early 1920s and up until today. Novo Nordisk’s Chief Science Officer Mads Krogsgaard Thomsen explains about diabetes and the discovery of insulin, the development of insulin and the differences of human insulin, modern insulin and the next generation insulin; about how people with diabetes have to control their blood sugar levels; about how insulin research and development has reduced the number of times people with diabetes have to inject themselves.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.novonordisk.com/photo/4102403"&gt;&lt;img src="http://video.novonordisk.com/1984072/4102403/75cbb324fb972e4f82eedaa29bb460cf/standard" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.novonordisk.com/photo/4102403</guid>
            <pubDate>Fri, 16 Dec 2011 06:00:00 GMT</pubDate>
            <media:title>The history of insulin</media:title>
            <itunes:summary>The discovery and development of insulin from the early 1920s and up until today. Novo Nordisk’s Chief Science Officer Mads Krogsgaard Thomsen explains about diabetes and the discovery of insulin, the development of insulin and the differences of human insulin, modern insulin and the next generation insulin; about how people with diabetes have to control their blood sugar levels; about how insulin research and development has reduced the number of times people with diabetes have to inject themselves.</itunes:summary>
            <itunes:subtitle>The discovery and development of insulin from the early 1920s and up until today. Novo Nordisk’s Chief Science Officer Mads Krogsgaard Thomsen explains about diabetes and the discovery of insulin, the development of insulin and the differences of human insulin, modern insulin and the next generation insulin; about how people with diabetes have to control their blood sugar levels; about how insulin research and development has reduced the number of times people with diabetes have to inject themselves.</itunes:subtitle>
            <itunes:author>Novo Nordisk</itunes:author>
            <itunes:duration>16:51</itunes:duration>
            <media:description type="html">&lt;p&gt;The discovery and development of insulin from the early 1920s and up until today. Novo Nordisk’s Chief Science Officer Mads Krogsgaard Thomsen explains about diabetes and the discovery of insulin, the development of insulin and the differences of human insulin, modern insulin and the next generation insulin; about how people with diabetes have to control their blood sugar levels; about how insulin research and development has reduced the number of times people with diabetes have to inject themselves.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.novonordisk.com/photo/4102403"&gt;&lt;img src="http://video.novonordisk.com/1984072/4102403/75cbb324fb972e4f82eedaa29bb460cf/standard" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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            <category>CSO.</category>
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            <title>The unmet need in diabetes treatment</title>
            <link>http://video.novonordisk.com/photo/2182444</link>
            <description>&lt;p&gt;Mads Krogsgaard Thomsen, executive vice president and Chief Science Officer at Novo Nordisk, on the umnet need in diabetes treatment.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.novonordisk.com/photo/2182444"&gt;&lt;img src="http://video.novonordisk.com/1984075/2182444/989810d14258f5ca2594156c014c2ad5/standard" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
            <guid>http://video.novonordisk.com/photo/2182444</guid>
            <pubDate>Fri, 24 Jun 2011 14:59:15 GMT</pubDate>
            <media:title>The unmet need in diabetes treatment</media:title>
            <itunes:summary>Mads Krogsgaard Thomsen, executive vice president and Chief Science Officer at Novo Nordisk, on the umnet need in diabetes treatment.</itunes:summary>
            <itunes:subtitle>Mads Krogsgaard Thomsen, executive vice president and Chief Science Officer at Novo Nordisk, on the umnet need in diabetes treatment.</itunes:subtitle>
            <itunes:author>Novo Nordisk</itunes:author>
            <itunes:duration>02:19</itunes:duration>
            <media:description type="html">&lt;p&gt;Mads Krogsgaard Thomsen, executive vice president and Chief Science Officer at Novo Nordisk, on the umnet need in diabetes treatment.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.novonordisk.com/photo/2182444"&gt;&lt;img src="http://video.novonordisk.com/1984075/2182444/989810d14258f5ca2594156c014c2ad5/standard" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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            <media:thumbnail url="http://video.novonordisk.com/1984075/2182444/989810d14258f5ca2594156c014c2ad5/standard" width="600" height="338"/>
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